Thursday, April 9, 2020

TV

How The Telegraph uses podcasts to drive loyalty and engagement between journalists and listeners

Daily news podcasts may be an obvious choice for news publishers looking to get into podcasting, but the field is crowded and resource costs can be high. Instead, publishers are finding ways to tell stories differently using audio, both to reach new audiences and to build loyalty among existing readers. UK national newsbrand The Telegraph…

“The most important thing … is to keep delivering”: Hearst UK pivots to an online event in under a week

To ensure fitness fans everywhere are still able to get their dose of energy and endorphins this weekend, Women’s Health Live 2020 has been creatively reimagined for the digital space. The UK’s biggest health and wellbeing festival will be live-streamed via a new WH Get Fit Done community Facebook page directly to people’s living rooms. This follows the…

Ad blocking rates have remained stable for the last 4 years, and is at a low of 10% on smartphone browsers: IAB UK

The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has remained stable since 2016. Currently 23.7% of online adults have ad blocking software installed. While there was an uptick in rates between October 2015 and February 2016 (17.8% to 22.1%),…

From $100M in debt to 98% growth in digital revenues: Lessons from Trusted Media Brands’ remarkable turnaround to profitability

Trusted Media Brands, the publisher of Reader’s Digest, has gone from being bankrupt twice (2009 and 2013) and struggling with 100M in debt, to becoming profitable again. Its digital ad revenues are now growing, and the company is diversifying into direct-to-consumer products and membership programs.  TMB’s total digital revenue grew by 98% from January 2015…

Time is money: Why publishers can’t afford slow native advertising partners

OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain types of so-called “chumbox” partners are slowing down their websites and costing them revenue. Wait a millisecond. Wasn’t content discovery supposed to be good news for publishers? First, let’s call…

“A sharp rise in readership”: Shift in reading trends across Europe during the coronavirus lockdown

With nations across Europe having to adapt to restrictions caused by the coronavirus crisis, magazine subscription app Readly has seen a clear shift in the reading habits on its platform. A sharp rise in the readership of key categories has seen British readers turn to Mindfulness & Health, Puzzles, and DIY over the last few weeks as…

What was new in adtech this March

The coronavirus crisis has changed the landscape of our ecosystem, and at this moment it’s unclear as to what the lasting effects will be. As we all adjust to remote working, and what will be the “new normal” for the foreseeable future, publishers, brands and agencies are changing tactics to a situation never encountered before.…

As publisher traffic continues to surge, local news sees an 89% boost

Comscore’s latest report on shifting category trends for digital audiences amid pandemic shows that the surge to news publisher websites continues, with a further growth in the last few days. “Last week, we looked at an aggregate of total digital visits to 40 of the top news publishers’ sites and saw the highest week of…

Latest news

3 insights into how artificial intelligence is changing the social media game for publishers

Artificial intelligence (AI) is no longer a technology of the future – it’s a daily reality for many publishers of all sizes. AI now powers an increasing number of tools that journalists use to gather, produce and distribute content, including Echobox, the social media management platform we built specifically for publishers.  With more than 700…
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Advertising and the COVID-19 pandemic: Insights from the World Media Group

With the COVID-19 Pandemic changing the world as we know it, advertisers need to look at brand safety in a new light. How can they work with media to advertise safely? Is it even appropriate to advertise in a time of crisis? These were some the questions posed to a panel of 11 industry experts…

Free emergency distribution solution for Publishers, from Exact Editions

During an unprecedented and challenging period of publishing, Exact Editions—a digital publishing company based in London—are offering magazine publishers a free and emergency digital distribution solution, to fill gaps in publishing schedules that may have been disrupted by the pandemic.  We know that many publishers are currently anxious about the future of their titles. We…

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Grieving parents of girl, 15, who died in crash given restraining order for ‘harassing’ driver who was never convicted

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