Thursday, April 9, 2020

TV

How one indie US publisher is navigating the current crisis

East End Taste was born at home in 2014, just three months after my first child came into the world. As a digital publication that began as a humble blog, East End Taste grew out of my love for my community that is the East End of Long Island, more famously known as The Hamptons.…

Lessons from award-winning podcasts: Bauer’s Terri White

The winner of the Entertainment category in the 2020 Publisher Podcast Awards was the Pilot TV podcast, produced by Bauer Media. We asked the editor-in-chief of Pilot TV and Empire magazines, Terri White, to share some of her thoughts on what has made the Pilot TV podcast such a success.  We’ll be releasing audio excerpts in a special…

Lessons from Time’s ground-breaking immersive VR project

After three years of ground-breaking work, Time launched its immersive VR project, The March, which brings Martin Luther King Jr.’s iconic “I Have a Dream” speech and the 1963 March on Washington for Jobs and Freedom, to virtual life. On exhibit at the DuSable Museum of African American History in Chicago, IL, The March features the most…

Make Possible Online Summit, by Permutive

With third-party cookies soon to be a thing of the past, the advertising industry is at an inflection point requiring change, new thinking and different minds to work together. Permutive, the publisher data platform built on edge computing, is facilitating this by presenting the inaugural Make Possible Online Summit on 23 April.  This event is designed…

“It’s a wild, wild world at the moment”: Honest insights from your peers during the corona crisis

Over the past week, we have had one to one discussions with leaders from publishers across Europe and the US to better understand how coronavirus has changed the industry. Join us for a candid look into how publishers are reacting to this crisis and their advice for going forward in these new times. It’s a wild, wild…

What publishers can do now to drive revenue continuity: Key takeaways from a roundtable of top publishers

On March 26th, Admiral and the Local Media Consortium hosted a webinar featuring a roundtable of top publishers, revenue leaders, marketers, and ad operations experts including: Rob Beeler, Chairman, AdMonsters Aaron Broder, Founder, CEO, EVOLVE Media John Byrne, Founder, CEO, The Raw Story Mike McLeod, Director, Digital Ad Products & Technology, PGA TOUR Mike Orren,…

Mobile ad performance exceeds global benchmarks

The latest Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels around the world. As both premium and user-generated content continues to grow at unprecedented rates, the digital advertising industry has increasingly prioritised media quality verification and protection. The content boom provides more opportunities to…

“Much-needed cash infusion at a critical time for the local news industry”: Facebook commits $100M to support publishers

Facebook has announced a $100M investment to support the news industry which has been affected by the coronavirus pandemic.  Its VP of Global News Partnerships, Campbell Brown, writes, “At a time when journalism is needed more than ever, ad revenues are declining due to the economic impact of the virus. Local journalists are being hit…

Latest news

3 insights into how artificial intelligence is changing the social media game for publishers

Artificial intelligence (AI) is no longer a technology of the future – it’s a daily reality for many publishers of all sizes. AI now powers an increasing number of tools that journalists use to gather, produce and distribute content, including Echobox, the social media management platform we built specifically for publishers.  With more than 700…
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Advertising and the COVID-19 pandemic: Insights from the World Media Group

With the COVID-19 Pandemic changing the world as we know it, advertisers need to look at brand safety in a new light. How can they work with media to advertise safely? Is it even appropriate to advertise in a time of crisis? These were some the questions posed to a panel of 11 industry experts…

Free emergency distribution solution for Publishers, from Exact Editions

During an unprecedented and challenging period of publishing, Exact Editions—a digital publishing company based in London—are offering magazine publishers a free and emergency digital distribution solution, to fill gaps in publishing schedules that may have been disrupted by the pandemic.  We know that many publishers are currently anxious about the future of their titles. We…

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