Wednesday, May 27, 2020

TV

“Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy

The magazine media industry has historically made around 70% of their revenues through print advertising, according to FIPP’s updated edition of Paywalls: How to start your subscription strategy report. This is changing now due to declining ad revenues. PriceWaterhouseCoopers estimates a 6.2% decline in print advertising, and a 1.6% decline in print circulation worldwide for…

What’s ‘up’ for publishers? Traffic, subscriptions, and commerce revenue.

The average publisher expects things to normalize by early 2021 Even as the industry has taken a massive hit due to the Coronavirus, it’s heartening to know that almost half the publishers either exceeded their forecasts or managed to hit their first-quarter numbers. 23% managed to exceed their forecasts, while 25% hit them. Nevertheless, just…

“Digital platforms are what are getting a lot of attention”: Magazines are pivoting, to engage a dramatically larger audience

In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this pandemic on our industry, explains Greg Dool in Folio:, may take years to fully assess. “Absent the luxury of planning years, months or even weeks into the future,” Dool writes, “publishers…

How European publishers turned to e-commerce in tough times

Recently ecommerce monetisation specialist Tipser delivered a unique webinar analysing current ecommerce trends. The session included a deep-dive look into the company’s ecommerce strategy work with InStyle magazine.  FIPP President and CEO James Hewes spoke to Axel Wolrath, Founder of Tipser, on the webinar, who introduced a series of key ecommerce topics including: Subscriptions, advertising, affiliates, and…

GDPR: After two years of progress, now is not the time to stop

Two years ago, establishing more stringent, comprehensive, and consistent rules for safeguarding consumer data was exactly what GDPR was set up to achieve. Fast forward to 2020, and the regulation has become a byword for robust data protection across publishing, advertising and beyond. It has also played a huge role in influencing similar legislation in…

Condé Nast announces plan to become carbon neutral by 2030

Condé Nast, the publisher of Vogue, New Yorker, GQ, Glamour, Vanity Fair, Wired, and others, has announced plans to become completely carbon neutral by 2030 as part of its long term global sustainability commitments. The company also intends to transition to 100% internationally certified paper by December 2021 and end the use of all single-use…

Rising to the paywall challenge

Paywalls are the digital version of the traditional newspaper subscription. Like most things digital, it introduces a new level of flexibility as well as complexity. But which paywall vendor should you choose? For most publishers, hiring an in-house team to build and maintain a paywall is cost-prohibitive. As paid subscriptions are taking a more significant part in…

COVID-19’s impact on programmatic ad spend: The winners and losers

MediaRadar, the advertising intelligence platform, has released its US analysis of COVID-19’s impact on programmatic ad spend in April. Not surprisingly, the travel, automotive and event sectors were hit hard, although the overall decline was softened by increased spending in other areas such as education and toiletries. In April of 2020, the hardest-hit industries in…

Latest news

“Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy

The magazine media industry has historically made around 70% of their revenues through print advertising, according to FIPP’s updated edition of Paywalls: How to start your subscription strategy report. This is changing now due to declining ad revenues. PriceWaterhouseCoopers estimates a 6.2% decline in print advertising, and a 1.6% decline in print circulation worldwide for…
- Advertisement -

What’s ‘up’ for publishers? Traffic, subscriptions, and commerce revenue.

The average publisher expects things to normalize by early 2021 Even as the industry has taken a massive hit due to the Coronavirus, it’s heartening to know that almost half the publishers either exceeded their forecasts or managed to hit their first-quarter numbers. 23% managed to exceed their forecasts, while 25% hit them. Nevertheless, just…

“Digital platforms are what are getting a lot of attention”: Magazines are pivoting, to engage a dramatically larger audience

In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this pandemic on our industry, explains Greg Dool in Folio:, may take years to fully assess. “Absent the luxury of planning years, months or even weeks into the future,” Dool writes, “publishers…

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...
- Advertisement -

You might also likeRELATED
Recommended to you

Who is Viscountess Emma Weymouth? Strictly Come Dancing 2019 star and celebrity cook

VISCOUNTESS Weymouth Emma Thynn is used to the glamorous life so she’s taken to the glitzy ballgowns on Strictly Come Dancing 2019 with ease. The English chef and model – who is married to Ceawlin Thynn, the son of Alexander Thynn, 7th Marquess of Bath – is one of the celebs battling it out on…

R Kelly hopes to be RELEASED from jail due to coronavirus as lawyers say keeping him locked up is like ‘drinking poison’

SINGER R Kelly has asked to be released for jail over fears surrounding the coronavirus as his lawyers argued that keeping him locked up is like “drinking poison.” Kelly’s attorneys filed a motion Thursday to ask Judge Harry Leinenweber to move the star’s bail hearing “and order granting release,” according to reports. AP:Associated Press R…

What happens if a Rugby World Cup game ends in a draw, and how would England and South Africa be separated?

SOUTH AFRICA beat Wales by just three points in the second Rugby World Cup semi-final, leaving Warren Gatland’s men to face New Zealand. But what happens if the match ends in a draw? Jonny Wilkinson kicked the decisive points in extra time of the 2003 finalAFP or licensors In the 2003 Rugby World Cup final,…