Thursday, February 20, 2020

Most recent articles by:

Monojoy Bhattacharjee

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“The biggest change to News Feed since 2013”: Facebook is making it easy to bypass its algorithm

Not everyone is a fan of the Facebook News Feed algorithm.  The algorithm ranks available posts that can display on a user’s News Feed based on various parameters known only to Facebook, and what the algo deems most relevant, the user might not. In a tacit acknowledgment of this problem, the company is now considering…

No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning

It’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest, it falls dramatically short of expectations, and we all back off with renewed scepticism and a bruised bank balance. Some have been saying for a while that podcasting is heading down this…

Deepfakes: 5 ways in which they are brilliant business opportunities

While we have extensively covered the dangers of deepfakes and how they can affect news organizations, there are always two sides to a coin. Here’s a very different perspective. The Dalí planet. The Dalí Museum A visitor to The Dalí Museum in St Petersburg, Florida presses a doorbell beside a dark life-sized screen. A darkened figure…

Insights from Mash Media, on the synergy between magazines and events

This week we hear from Duncan Siegle, Portfolio Director at Mash Media. The 25-year-old B2B company publishes magazines and runs events for event organisers, and is just about to launch Making Publishing Pay, a magazine conference targeted specifically at small and medium sized publishers. See the full transcript here In the news roundup we discuss the…

“Buy applause and show support”: YouTube rolls out a new monetization tool for creators

Within days of Google revealing—for the first time—how much revenue YouTube generates ($15 billion-a-year), it’s rolling out more ways publishers can make money off the platform. Content creators on YouTube can now get paid directly from their viewers, in just a couple of clicks. This feature, “Viewer applause”, is a new way for fans to…

5 tips for publishers to grow email subscribers fast

“Publishers have found that newsletter subscribers are more loyal and drive more revenue. The New York Times, for instance, discovered that subscribers to its free newsletters were twice as likely than non-email subscribers to convert into paying members.”  What’s New in Publishing Not only big publishers experience this high conversion rate among publisher email subscribers.…

Women’s lifestyle magazine In The Moment on the emerging market of mindfulness

This week Sarah Orme, digital editor of Immediate Media’s In The Moment magazine explains how the magazine has grown with the rising interest in mindfulness, its position as a women’s lifestyle title, print production values, and an expanding podcast portfolio. See the full transcript here In the world’s busiest news roundup the team discusses Q4…

Internet media jobs are at an all-time high, and online ad spend will rise to 60% by 2022, reports AdAge

AdAge’s Marketing Fact Pack 2020 projects that the US online ad spend will rise to about 60% of all advertising outlay by 2022. This is in sharp contrast to the decline for other media, including TV, radio, magazine and print newspapers. Mobile’s share of internet ad spending This accelerating growth in online ad spend is…

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Lady Gaga and Cardi B Meet at the Grammys

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