Sunday, August 9, 2020

Most recent articles by:

Monojoy Bhattacharjee

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Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)

An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90% Search Engine market share worldwide, the breakdown of which Google properties drive this search volume are not as easily available.  One of the best insights on this breakdown that we…

Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)

An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90% Search Engine market share worldwide, the breakdown of which Google properties drive this search volume are not as easily available.  One of the best insights on this breakdown that we…

Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)

An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90% Search Engine market share worldwide, the breakdown of which Google properties drive this search volume are not as easily available.  One of the best insights on this breakdown that we…

Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)

An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90% Search Engine market share worldwide, the breakdown of which Google properties drive this search volume are not as easily available.  One of the best insights on this breakdown that we…

Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)

An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90% Search Engine market share worldwide, the breakdown of which Google properties drive this search volume are not as easily available.  One of the best insights on this breakdown that we…

Digital ad spend rebounds, as “dormant, more traditional customers” shift online

Covid-19 knocked down advertising revenues for online publishers, but things are starting to look up now, as the world gradually adjusts to a new reality.  The global advertising market is poised to recover, according to the latest ad forecast released by Magna Global, the media strategy arm of IPG Mediabrands. Digital ads benefited from the…

Publishers have an opportunity to win with the evolving role of identity

In a single blog post back in January, Justin Schuh, Director, Chrome Engineering, served notice that the time is almost up on the use of third-party cookies to link identities and behaviors online. Google follows Apple and Firefox in removing the use of third-party cookies from the advertising and marketing world. This action from the…

The Facebook ad boycott is a great opportunity for publishers

For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social platforms. “In the first half of this year, Disney spent an estimated $210 million on Facebook ads for Disney+ in the U.S., according to Pathmatics,” Vranica…

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