Thursday, April 9, 2020

Most recent articles by:

Mary Hogarth

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Lessons in successful acquisitions from Future plc

Future’s Chris Convey talks to Mary Hogarth about the company’s rapid reversal of fortune and the secret of a successful acquisition. Future plc has achieved phenomenal growth in the past few years with its acquisition strategy, seemingly playing a pivotal role in reversing the company’s fortunes. Now the media giant is poised to take over…

How can publishers drive more revenue, besides ads? Firefox and Scroll team up to test a new model

A cleaner web experience for users, yet one that is profitable for publishers… that’s the idea behind a new initiative launched by Mozilla and Scroll, the Firefox Better Web with Scroll. It combines the tracking protection built into Firefox with the ad-free browsing experience offered by Scroll.  “We know that publishers are getting the short…

More valuable than ever, but less revenue: Coronavirus has shown us that the news industry needs to change

OPINION The value of news to its primary audience is highest, but the ability to generate revenue to news publishers is at its lowest. How can we fix this? In times of crisis, people need reliable, informed and accurate journalism. That journalism needs to be accessible to the widest possible audience, both on a national…

“There’s more attention online than ever before”: The future contains 3 big waves of shifting activity

Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared, and rightfully so. Staring into the face of an uncertain period of quarantining followed by what most estimate will be the worst economic downturn of the last 50 years, and maybe 100, is sobering. The most informed people & sources I follow generally agree on…

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Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...
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