Thursday, July 9, 2020

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Wired magazine to grow revenues up to 10%, despite the pandemic: Here’s how

Trust your audience. That’s what I gleaned from this Press Gazette article by Charlotte Tobitt on Wired UK’s revenue forecasts. “Wired magazine is forecasting revenue growth of up to 10% this year, despite the coronavirus (Covid-19) crisis, as the Conde Nast brand has seen a huge appetite from readers and advertisers during the pandemic,” Tobitt writes. Editor-in-chief…

How to make your podcast the talk of the town

The figures are in and it’s official – podcasts are popping up like mushrooms all around the globe. As new platforms are being developed to turn text articles into a spoken-word format for on-the-go ‘readers’, it’s a format that simply cannot be ignored by publishers. In the US alone, one quarter of adults, or 60…

How and why publishers are sourcing scientific experts to write content

OPINION In the face of the COVID-19 pandemic, many publishers have been faced with the challenge of how to find expert science writers who are able to distill the rapid flow of scientific information into articles, in an accurate and contextually relevant way. This issue has been brought into sharp relief by last week’s disclosure…

“There is no quarantine on dreaming”: Travel + Leisure editors on keeping audience engagement high during lockdown

Travel + Leisure magazine hosted a webinar looking at the luxury travel sector, both now and after Covid-19. A panel of editors from international editions around the world also examined how the magazine is tailoring its traditional content offering to meet the needs of audiences during the global lockdown.  Hosted by Sumeet Keswani, Deputy Editor,…

Revenge spending, Athleisure and the Lipstick effect: Condé Nast insights report on how Britain is “looking beyond lockdown”

73% have maintained or increased their use of print media and 88% have maintained or increased their time with online media websites. Condé Nast Britain has released its very first insight report from its newly revamped research department to help brands navigate the normal. The insights report, “Looking Beyond Lockdown – Changing Consumer Behaviour in…

Disruption will only get faster: How publishers are adapting by marrying print and digital

Canadian Prime Minister Justin Trudeau nailed it when he spoke these prescient words at the 2019 World Economic Forum in Davos last May: “It’s incredible when you think of it, that this very moment right now, the pace of change has never been this fast, and yet in the future, it will never be this slow again.”…

Deep dive into the Global Digital Subscription Snapshot

FIPP’s webinar Insider series continues with the unveiling of the latest Global Digital Subscription Snapshot in partnership with CeleraOne. You can read key takeaways from the webinar – and download the report in full – below.  FIPP President and CEO, James Hewes, was joined online by Tobias Henning of BILDplus and WELTplus at Axel Springer…

The impact of COVID-19 on local news

COVID-19 came in like a wrecking ball, causing havoc and upheaval in many aspects and industries. Lives have been lost, the economy has tumbled, and our way of life has changed. And one industry that has been impacted in ways unforeseen is the publishing industry. Since WHO declared COVID-19 a pandemic, consumers across the globe…

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Lady Gaga and Cardi B Meet at the Grammys

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