Wednesday, August 12, 2020

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How commercial partnerships are driving growth after Covid-19: Insights from Dow Jones and The Atlantic

As publishers look to successfully negotiate the new economic landscape created by Covid-19, commercial partnerships that drive growth back to the core brand will become increasingly important. “It is so crucial for the publishing industry to collaborate and to share, to the extent that they can, their fears and their findings,” explained Jonathan Wright, Global…

Taboola, creating the “Moment of Next”: Q&A

Headquartered in New York City with offices in 18 cities worldwide, Taboola is well-known to publishers across the globe – the company’s platform, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month.  The company has…

To crack India’s diverse and massive local news markets, Lokal started asking users what they actually wanted

As it turns out, it’s not just news. Lokal founders Jani Pasha and Vipul Chaudhary were convinced that what India’s non-English speaking internet population needed was more context for news; they assumed that it might solve the fake news problem.  Lokal launched in January 2018 as an English-language WhatsApp news feed with some Telugu that kept…

Sustainable publishing: How media companies are tackling climate change head on

With coronavirus lockdowns around the world beginning to ease, the global public health conversation looks set to turn back towards climate change. Here, we look at how some of the world’s leading media companies are playing their part through sustainable practices. According to 2019 research from the Yale Program on Climate Change Communication, six in…

How to use archival content to contextualise current events: Insights from LA Times

This week, we hear from Adriana Lacy, Audience Engagement Editor at the LA Times. She launched a dedicated Instagram account for the LA Times’ archival photos late last year, so we talked about where those images are sourced from, what the response has been, and how they’ve used historical images of protests to add context to the…

The “silent majority” want news to be neutral: Insights from Reuters Institute’s Digital News Report 2020

Global concern about misinformation continues to be high, according to the Reuters Institute Digital News Report 2020. The report, based on surveys of 80,000 people across six continents and 40 markets, has found that 56% people remain concerned about what’s true or false, with respect to news on the internet. Additionally, the majority would prefer…

Rise of the ‘timewall’: How publishers are playing with time in their paywall strategies

Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content is available to everyone but select premium content is available only for paying subscribers. One growing type of paywall that stands out is the ‘timewall’,…

Facebook may be about to upend the rules of email marketing

Earlier this month, social media expert Meg Coffey spotted a heretofore undisclosed feature on Facebook: “Send Marketing Emails From Your Page”.  Realizing the company was quietly testing a potentially revolutionary tool—allowing Facebook business pages to send marketing emails—she quickly shared some screenshots on Twitter. Send marketing emails from your page? What new sorcery is this…

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Lady Gaga and Cardi B Meet at the Grammys

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