Tuesday, July 14, 2020

Most recent articles by:

Faisal Kalim

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“Not only an altruistic endeavor but also a commercial one”: How publishers are tackling climate change, driven by growing readers’ concerns

Climate change is a growing concern for readers across the world. Almost seven in ten (69%) people consider it to be a very, or extremely serious problem, according to the Reuters Institute Digital News Report 2020.  “Attention may be focused today on the immediate threat of coronavirus,” writes Simge Andı, Research Fellow, Reuters Institute for…

“Preparing itself for a radically different future”: How publishers are emerging from the Covid-19 crisis

“The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience.” FIPP’s first Covid-19 report, ‘Publishing during a pandemic: mapping a path through the coronavirus crisis,’ looked into how publishers around the world were initially affected by, and responded to the COVID-19 crisis.  It…

How puzzles play an essential role in reader engagement

Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section recently. Publishers are leaning into this, using puzzles as a strategic tool in habit formation, so join us…

Q&A: Smart AdServer, helping publishers “own a corner of the room”

Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business. The company works directly with over 1,000 publishers and broadcasters, delivering display, video, native, and rich-media ads to over 50,000 sites and apps. WNIP caught up with Pierce Cook-Anderson, UK…

Digital News Report 2020: 5 charts you may have missed

The annual Digital News Report is a must-read for publishers and media watchers. Featuring conclusions from a survey of 80,000 people in 40 markets, the study is a rich repository of insights and trends in online news consumption.  Here at What’s New In Publishing, we’ve dived into the key takeaways, the resurgence of email newsletters,…

“It blew us away. The initial growth was madness.”: How publishers are supercharging engagement and generating revenue with subscription boxes

The UK subscription box market is estimated to be worth £1B by 2022, according to a report for Royal Mail created by GlobalData Consulting. It will be up 72% from 2017. “The business model also presents significant opportunities for international expansion, with our survey revealing that nearly 90% of subscription businesses make at least some…

This ad spend drop won’t be as bad as the last meltdown. Here’s why.

It could be worse… That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad spending in the U.S. to drop to $207.9 billion this year from $238.8 billion in 2019, excluding political-ad outlays,” writes Suzanne Vranica in The Wall Street…

1-year transformation programme for local news publishers, by WAN-IFRA and Google News Initiative

WAN-IFRA’s programme to support local journalism in Europe set to grow WAN-IFRA, the World Association of News Publishers, is launching round two of Table Stakes Europe in partnership with the Google News Initiative. The one-year transformation and coaching programme for regional and local news publishers will welcome twenty-four participating news enterprises, growing from fourteen in the previous edition.…

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