Thursday, April 9, 2020

Most recent articles by:

Esther Kezia Thorpe

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Singletrack Magazine on reader revenues vs programmatic advertising

This week, Media Voices talks to Mark Alker, Publisher of Singletrackworld.com; Europe’s biggest mountain biking website, and Singletrack Magazine; a bi-monthly print publication. As well as divulging the secrets of specialist media success, Alker discusses community, coffee, and his love-hate relationship with programmatic. In the news round-up, the team talk about digital strategy success for The…

‘ThinkIn’ outside the box: how publishers are using member-exclusive conversations to add value and originate stories

As publishers grow more sophisticated with their reader revenue strategies, one trend in its early stages is the introduction of group calls and meetups as a benefit for subscribers or members. Here, we look at how three publishers have found value in subscriber and member-only calls and meetings, not just for their audience, but as…

Video to account for a third of all online display spend: Highlights for publishers, from WARC’s Adspend Outlook

Global advertising spend is set to rise by 7.1% to $660B this year, according to WARC’s latest Global Advertising Trends – The Adspend Outlook report. The growth is driven by a 13.2% ($335.4B) increase in internet investment, making it account for over half (50.9%) of the global total for the first time.  Internet ad growth…

No more free gardens – the free web as we know it is under attack

OPINION Imagine a beautiful spring Sunday in New York City. Very few things are more delightful than being able to stroll in Central Park and have a picnic on the sprawling grass next to Turtle Pond. Now, let’s imagine the same scenario, except you can’t walk into the park without having to pay for a…

Q&A: Winno, pioneering news in a post-article world

Winno is an iOS app with a bold mission to “rebuild news from the ground up, for the internet era”. Released in September 2019 the app has already featured as Apple’s App of the Day and has been heralded as the future of news because it “shrinks news units into facts without opinions laced in”.…

How to rethink print: inspiring stories from three publishers

Fresh from Making Publishing Pay in London, Esther Kezia Thorpe reports on three publishers refreshing their approach to their print publications, and how successful they’ve been. Although the narratives of ad decline and circulation struggles signalling the end times for print are well known, the reality is that for many publishers, print is still a…

Oliver von Wersch on GDPR, consent and digital media

It is now nearly two years since the introduction of GDPR (General Data Protection Regulation). Yet while many publishers have ensured they comply with its basic statutes some are still struggling to come to terms with the way it has changed the media landscape. The fact that different countries appear to have taken different perspectives…

“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscription

Powerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both titles in a trial which could see a longer term partnership established between the two publishers. At present, annual subscriptions cost up to $749 at The Information, and $475 at for an All Access pass…

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