Thursday, April 9, 2020

Most recent articles by:

Esther Kezia Thorpe

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gal-dem launches membership model “at a time of reckoning for the media industry”

gal-dem, a publication dedicated to sharing perspectives from women and non-binary people of colour, announced yesterday that they were launching a membership scheme. gal-dem has been publishing since 2015, but switched from being a volunteer organisation to being a professional business in March 2019 after securing investment for full-time staff. Most of the content is…

Working with trusted media in times of crisis (Free webinar)

Looking forward as an industry amidst the uncertainty of Covid-19 The World Media Group is organising a free virtual panel to address the challenges that the COVID-19 virus is creating for our industry. Date: Tuesday 31st MarchTime: 1pm – 1.45pm GMT A snapshot of what the webinar will address: Unprecedented times call for unprecedented responses. …

Q&A: TRIBE, the branded social content marketplace

Established in 2014, TRIBE is a tech platform that harnesses the power of micro-influencers to created trusted content for brands. Essentially a social content marketplace that lauds itself as ‘transforming how brands reach and engage consumers’, WNIP caught up with Lisa Targett, UK Manager at TRIBE to find out more… Can you give us some…

How AgriBriefing built a £150m media business in a decade

AgriBriefing – formerly known as Briefing Media – was established in 2012 by Rory Brown and Neil Thackray following the acquisition of Farmers Guardian from UBM for £10m. Brown and Thackray were convinced that the wider media market was overlooking key opportunities in a rush to scale, and a reliance on platforms. The company has…

What media companies are doing to support readers and employees

With rapid changes happening hourly in countries around the world, media companies have also had to shift abruptly in response to the coronavirus outbreak —  putting workflows online, allowing employees to work remotely, and pulling down paywalls.  In the UK, as of March 17 at 16:30GMT, the government have not yet advised companies or schools…

3 key ways to reduce news product friction

Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration walls increase conversion More and more publishers are adopting registration walls to help solve some of the new problems of today, including legal obligations, de-anonymizing users, and…

Six ways publishers can develop successful digital products

Digital product development is an increasingly important part of a publisher’s everyday processes, especially as the emphasis grows on creating value for readers over and above the competition. But it can be a challenging area, especially for businesses who may not be au fait with development methodologies outside of the publishing world. At Making Publishing…

Redefining the status quo – how publishers must evolve to thrive in this new era

OPINION In recent years, the emergence of user-centric business models has enabled companies – the likes of Uber, Airbnb, Netflix, and others – to quickly create a place of choice, both for the general public and within their respective sectors. However, the model of monetizing a product or service, without owning or having produced it,…

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