Wednesday, August 12, 2020

Most recent articles by:

Esther Kezia Thorpe

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Apple News+ to intercept publisher traffic, with iOS 14 update

One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product.  Apple’s upcoming operating system, iOS 14 (which is still in beta) will redirect News+ subscribers to the Apple News app by default if they click on a story from a publisher enrolled in…

6 potential solutions to ease the COVID-19 news media crisis

The ongoing, coronavirus-fuelled media crisis has in fact been in the works for more than 30 years. It is not a new phenomenon. In the early 1990s, we saw mergers of major radio networks. The advent of the internet and cable news outlets during the 1990s changed the game and challenged the dominance of news agencies,…

Building a newsroom dedicated to diversity: An Indian story

At Khabar Lahariya, women from remote villages of north India are trained to be professional journalists and produce local news in their languages. Takeaways India’s Khabar Lahariya believes that diversity is more than just the reporters and newsroom hires. It’s also in the stories it chooses to tell. “Team diversity and the diversity of stories…

Advertiser boycotts: What do they mean for publishers and inclusivity?

A “perfect storm” of events including the Black Lives Matter movement and Covid-19 has elevated the importance of premium publishers in the eyes of advertisers and agencies, but more must be done to ensure the internet delivers a better deal for everyone. This was the view of panellists on ‘Advertiser boycotts, what do they mean…

What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from other eCommerce websites like Amazon.  The publisher has partnered with commerce enablement platform Bonsai to offer this feature. “Long-term revenue solution” BuzzFeed has long recommended products to its audience, earning…

Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)

An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90% Search Engine market share worldwide, the breakdown of which Google properties drive this search volume are not as easily available.  One of the best insights on this breakdown that we…

Green-fingered publishers see growth in gardening and sustainability

Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living. From creating your own perfect outdoor space to wider issues around sustainability and climate change, Future plc, Aceville Publications and Bloomberg have all responded to a spike in search and traffic with…

Marie Claire launches free beauty sampling service to drive audience engagement

Marie Claire UK, the UK’s number one beauty and fashion media brand, has launched Marie Claire Beauty Drawer, a new membership club for its readers. Using the strapline, ‘Discover personalized beauty products, delivered direct to your door’, the beauty sampling service is designed to bring added value to the brand’s readership of 8M monthly readers…

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