Sunday, August 9, 2020

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The power of innovative longform journalism online: 5 standout examples

In the early years of online publishing, newspapers – the old guard of the journalism world – viewed digital platforms solely as a means to replicate print, which still partly explains the lagging state of the industry. However, digital has shown its vast potential, and the old belief that netizens have the attention span of…

Dennis Publishing launches new magazine, Cycling Electric

Dennis’ Publishing’s Cycling division has launched a new UK title, Cycling Electric, a new brand for e-bikes and e-mobility. The launch comes at a time of huge headwinds impacting the retail magazine sector, not least in terms of issue creation, production and distribution. Launching as a magazine, and supported by a dedicated e-bike online channel…

“Experimentation, innovation, and entrepreneurism the likes of which the world has never seen before”: Publishing’s road to recovery

The information distribution business formally known as publishing has a bright and lucrative future. In life during troubled times, there are always many ways to cope with the situations kismet sets on our paths. I think it is fair to say we are living through an historical period that will be written about and examined…

Newspaper readership is on the rise, and more consumers are paying for online news

OPINION The pandemic has thrown publishing a lifeline – let’s not squander it. For those in the publishing industry who are keen to seek out a silver lining to the horrors of the past few months, I suspect we may have found it.  Reports over the past week or two show newspaper readership is on…

“This is a new opportunity”: Content innovation to reconnect with readers

As the Covid-19 outbreak continues to change people’s lives, it’s also altering what they want to read. For publishers, assessing what your readers now need – and striking the right balance between informing and entertaining – is a crucial part of forging a way forward. During the very early stages of the Covid-19 outbreak, Wired recognised…

Steady subscription strategies for publishers: “This is a full-blown transformation”

When I first started this series, in the wake of what I like to call “The Great Upheaval,” its initial mission was to examine, on a weekly basis, the dynamic nature of the crisis from a publisher’s perspective, and to share Keywee’s birds-eye-view.  Three and a half months later, and what we initially thought may be…

“Robust growth to resume in 2021”: Global digital ad spending to bounce back, reports eMarketer

Just yesterday we reported the findings of Gartner’s Annual CMO Spend Survey Research 2020 where 73% of CMOs dismissed economic pessimism, expressing confidence that COVID-19’s negative impacts will be short-lived. Despite a dramatic deceleration caused by the coronavirus pandemic driving down ad spend globally, there are now significant signs of recovery. V-shaped economic curve The…

“Higher engagement rates than any other type”: The power of long-tail articles

The current landscape for publishers is a deafening one. With everyone churning out content, readers – and publishers – are having a hard time breaking through the noise. More than 4.4 million blog posts go live every day. And that’s just blog posts.  A lot of media organisations have also increased their output, but their overall engagement…

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