Looking forward as an industry amidst the uncertainty of Covid-19

The World Media Group is organising a free virtual panel to address the challenges that the COVID-19 virus is creating for our industry.

Date: Tuesday 31st March
Time: 1pm – 1.45pm GMT

A snapshot of what the webinar will address:

Unprecedented times call for unprecedented responses.  Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?

  • Should you even be advertising in a crisis, how to convince the board/CMO?
  • How can you work with journalistic media to advertise safely?
  • Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic
  • How can quality journalism media brands assuage advertiser’s concerns during this global crisis?

Click here to register for the webinar.

Speakers include Alex Delamain, SVP Head of Sales & Client Services EMEA, The Economist, Alex Altman, President, Global Client Operations, Wavemaker, with panelists including:

Damian Douglas, Head of EMEA Partnerships, Time
Alison Harbert, Head of Client Marketing, Investec
Harriet Kingaby, Co-founder, Conscious Advertising Network
Stevan Randjelovic, Director Brand Safety & Digital Risk EMEA, Group M
Emma Winchurch-Beale, International Sales Director, Washington Post

(More panelists to be announced shortly)

The World Media Group is an alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism.

We hope this webinar will prove useful to you in the days to come. 

The post Working with trusted media in times of crisis (Free webinar) appeared first on What’s New in Publishing | Digital Publishing News.

LEAVE A REPLY

Please enter your comment!
Please enter your name here